Writing a book is easy. OK so I know it’s not but, if you thought writing was hard, marketing your book as a new author is going to drive you toward madness.
We are all either inherently lazy or short of time
As writers, if we are awake, we want to be writing or living life; even if that just means drinking wine and having sex. There are a lot of people out there who want to sell you their books about how to market your book. Anything that promises a quick fix is going to be attractive (if you are looking for a quick fix stop reading this and go and write a book on marketing your book).
‘You need to set up an author email list. It’s easy – right – err no’
Having been monkeying around with another email provider for a year and still unable to figure out how it worked I was starting to loose hope that I could ever set up an author mailing list; at least without having to pay a professional $150 dollars an hour. Being honest, as a new writer with one book and a lot of short stories published that’s probably a month’s, OK a years, royalties. What I needed was an e mail provider that was easy to use, cheap (preferably free to start with), and that could be integrated into my WordPress sites. There followed a lot of research into marketing and email list with several false starts.