Writing a book is easy. OK so I know it’s not but, if you thought writing was hard, marketing your book as a new author is going to drive you toward madness.
We are all either inherently lazy or short of time
As writers, if we are awake, we want to be writing or living life; even if that just means drinking wine and having sex. There are a lot of people out there who want to sell you their books about how to market your book. Anything that promises a quick fix is going to be attractive (if you are looking for a quick fix stop reading this and go and write a book on marketing your book).